{"id":145,"date":"2026-09-07T11:17:29","date_gmt":"2026-09-07T11:17:29","guid":{"rendered":"https:\/\/upcartaov.com\/blog\/?p=145"},"modified":"2026-09-23T07:54:45","modified_gmt":"2026-09-23T07:54:45","slug":"frequently-bought-together-vs-you-may-also-like","status":"publish","type":"post","link":"https:\/\/upcartaov.com\/blog\/frequently-bought-together-vs-you-may-also-like\/","title":{"rendered":"Frequently Bought Together vs. You May Also Like for Shopify Stores: Which Should You Use?"},"content":{"rendered":"\n

Should you show shoppers what\u2019s frequently bought together, or what they might also like?<\/p>\n\n\n\n

Does it actually matter which one goes on the product page versus the homepage?<\/p>\n\n\n\n

Is your average order value stuck because you picked the wrong widget, or because you never picked a strategy at all?<\/p>\n\n\n\n

And if both are already installed on your store, why isn\u2019t either one pulling its weight?<\/p>\n\n\n\n

These are the exact questions running through a Shopify founder\u2019s head somewhere between \u201cwe just launched\u201d and \u201cwhy isn\u2019t AOV moving.\u201d Not as a shopper clicking \u201cadd to cart,\u201d but as the person staring at a dashboard, wondering which recommendation widget is actually worth the app subscription, and which one is just sitting there, quietly doing nothing.<\/p>\n\n\n\n

As we\u2019ve built and optimized 50+ Shopify and Shopify Plus stores, supplements, subscription boxes, fashion, jewelry, pet care, and almost every founder has asked a version of this same question: Frequently Bought Together, You May Also Like, or both?<\/p>\n\n\n\n

Instead of guessing, we started tracking it. That\u2019s what this guide is built on.<\/p>\n\n\n\n

Frequently Bought Together vs. You May Also Like<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

What \u201cFrequently Bought Together\u201d Actually Does on a Shopify Store<\/h3>\n\n\n\n

Frequently bought together Shopify widgets work because they remove a decision instead of adding one. When a shopper is already holding their wallet out, showing them \u201cpeople who bought this also bought X and Y\u201d doesn\u2019t feel like a sales pitch; it feels like helpful packing advice. This is the Amazon-style \u201cFrequently Bought Together\u201d Shopify merchants have chased for years, because Amazon trained a whole generation of shoppers to expect it.<\/p>\n\n\n\n

You\u2019ll usually see it in two spots: right below \u201cAdd to Cart,\u201d or inside the cart drawer.<\/p>\n\n\n\n

Both work because the shopper has already committed to buying something<\/em>; you\u2019re just nudging them to buy a little more.<\/p>\n\n\n\n

And unlike a random suggestion, this widget isn\u2019t guessing. It\u2019s built on real transaction history \u2014 what actually got bought together, order after order \u2014 which is what makes it feel natural and convert so well.<\/p>\n\n\n\n

\"UpCartAOV<\/figure>\n\n\n\n

What \u201cYou May Also Like\u201d Actually Does on a Shopify Store<\/h3>\n\n\n\n

Now flip the scenario. A shopper lands on your homepage with zero intent yet, they\u2019re browsing, not buying. This is where the Shopify \u201cYou May Also Like\u201d section earns its keep: it\u2019s not trying to close a sale; it\u2019s trying to keep the shopper exploring until they find something they didn\u2019t know they wanted.<\/p>\n\n\n\n

You\u2019ll typically find you may also like Shopify sections on collection pages, the homepage, or even an empty cart page, a smart way to rescue a shopper who almost left with nothing.<\/p>\n\n\n\n

It can run on browsing behavior, an AI recommendation engine, or plain manual merchandising. That flexibility is a strength, but it also means the quality is only as good as the data (or curation effort) behind it.<\/p>\n\n\n\n

\"UpCartAOV<\/figure>\n\n\n\n

Side-by-Side Breakdown<\/h3>\n\n\n\n

Here\u2019s where the debate gets a lot easier once you see it laid out plainly.<\/p>\n\n\n\n

Factor<\/th>Frequently Bought Together<\/th>You May Also Like<\/th><\/tr><\/thead>
Shopper intent<\/td>High, they\u2019re already buying<\/td>Low to medium, still exploring<\/td><\/tr>
Best placement<\/td>Product page, cart drawer<\/td>Homepage, collections, empty cart<\/td><\/tr>
Data source<\/td>Real order history<\/td>Browsing behavior, AI, or manual picks<\/td><\/tr>
Main goal<\/td>Increase order value (AOV)<\/td>Increase discovery and session time<\/td><\/tr>
Feels like<\/td>A helpful packing list<\/td>A window-shopping suggestion<\/td><\/tr>
Best for<\/td>Consumables, kits, accessories<\/td>Fashion, home decor, broad catalogs<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

This table alone answers a big chunk of the Shopify-related products vs bundles question: one widget bundles what people already buy together, the other simply surfaces what people might like to see.<\/p>\n\n\n\n

Real Shopify Store Data: What Actually Moves the Needle<\/h3>\n\n\n\n
\"UpCartAOV<\/figure>\n\n\n\n

You don\u2019t have to take our word for it. Two of the most cited industry research reports back this up:<\/p>\n\n\n\n

Source<\/th>Key Finding<\/th>What It Means for Your Store<\/th><\/tr><\/thead>
McKinsey, Next in Personalization Report<\/a><\/td>Personalization typically drives a 10\u201315% revenue lift, and 71% of consumers expect it<\/td>Well-placed FBT and YMAL widgets are personalization in miniature; shoppers notice when it\u2019s missing<\/td><\/tr>
Salesforce, Connected Shoppers Report<\/a><\/td>66% of customers expect brands to understand their needs, but only 57% of retailers say they can fully personalize with their data<\/td>Most Shopify stores are still behind shopper expectations; that gap is your opportunity<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The takeaway is simple: recommendation widgets aren\u2019t a \u201cnice to have\u201d; they\u2019re one of the highest-leverage, lowest-effort ways to boost aov with frequently bought together and similar tools, but only when placed with intent, not installed and forgotten.<\/p>\n\n\n\n

What Real Shopify Merchants Say About Using Both vs. One<\/h3>\n\n\n\n

Shopify merchants tend to have different experiences with these two recommendation options, depending on what they sell and how customers shop.<\/p>\n\n\n\n

Here\u2019s what two Shopify store owners have found after testing them.<\/p>\n\n\n\n

\n

\u201cUsing both gave us more flexibility without overwhelming the customer.\u201d<\/strong><\/p>\n\n\n\n

\u2014 Sophie Martin, Founder, Maison Lune<\/strong><\/p>\n\n\n\n

\u201cWe use Frequently Bought Together for products that naturally work as a set, while You May Also Like helps customers discover alternatives and related products. The two sections serve different purposes, so having both has worked well for our Shopify store.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\n

\u201cWe found that one recommendation section was enough for our store.\u201d<\/strong><\/p>\n\n\n\n

\u2014 Daniel Weber, Co-founder, Nord & Oak<\/strong><\/p>\n\n\n\n

\u201cOur customers usually purchase individual products, so we chose You May Also Like instead of adding multiple recommendation sections. It keeps our product pages clean while still giving shoppers relevant products to consider.\u201d<\/p>\n<\/blockquote>\n\n\n\n

How to Choose the Right One for Your Shopify Store<\/h3>\n\n\n\n

Think of it less like picking a winner and more like reading your own catalog. Every Shopify store already has a natural lean toward one widget; you just have to know what to look for.<\/p>\n\n\n\n

If your store is\u2026<\/th>Customer behavior<\/th>Best recommendation<\/th>Why it works<\/th><\/tr><\/thead>
Consumable or complementary: coffee, supplements, skincare, pet food<\/td>Customers often buy products that work together<\/td>Frequently Bought Together<\/td>Natural pairing \u2192 Higher add-on potential<\/td><\/tr>
Discovery-led: fashion, jewelry, home decor<\/td>Customers browse, compare, and look for inspiration<\/td>You May Also Like<\/td>More variety \u2192 More product discovery<\/td><\/tr>
Large & diverse catalog<\/td>Customers shop differently across product, collection, and cart pages<\/td>Both<\/td>Right product + Right moment \u2192 More relevant recommendations<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Simple rule:<\/strong><\/p>\n\n\n\n

Complementary products \u2192 Frequently Bought Together<\/p>\n\n\n\n

Discovery-focused products \u2192 You May Also Like<\/p>\n\n\n\n

Large catalog + multiple shopping journeys \u2192 Use both strategically<\/p>\n\n\n\n

How to Add Both Frequently Bought Together and You May Also Like to Your Shopify Store<\/h2>\n\n\n\n

This is where strategy turns into setup. The exact menu names can vary by app, but the process is the same everywhere:<\/p>\n\n\n\n

Choose the placement \u2192 install the app \u2192 configure each recommendation \u2192 add it to your theme \u2192 test \u2192 track.<\/strong><\/p>\n\n\n\n

Here\u2019s what that actually looks like, screenshot by screenshot, using UpCartAOV as the working example.<\/p>\n\n\n\n

Step 1 \u2014 Map where each widget will appear<\/strong><\/p>\n\n\n\n

Before installing anything, decide where each recommendation belongs so the two widgets don\u2019t compete with each other.<\/p>\n\n\n\n

A simple setup is: Frequently Bought Together on the product page, close to Add to Cart; You May Also Like further down the page, on collections, or in the cart drawer. One widget helps shoppers add complementary products; the other helps them discover something different.<\/p>\n\n\n\n

Step 2 \u2014 Install a recommendation app<\/strong><\/p>\n\n\n\n

Search the Shopify App Store for a recommendation app; here, that\u2019s UpCartAOV<\/a>. On the install screen, review what access it\u2019s requesting (products, orders, discounts, theme access), then click Install<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Step 3 \u2014 Choose which upsell blocks to enable<\/strong><\/p>\n\n\n\n

Once installed, you\u2019ll land on the app dashboard listing every available block, Cart drawer You May Also Like, Product page You May Also Like, free shipping bar, payment badges, and more.<\/p>\n\n\n\n

Find the block you want (for example, \u201cCart drawer \u2014 You may also like\u201d<\/strong>), and click Configure<\/strong> to open its settings.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Step 4 \u2014 Configure the block<\/strong><\/p>\n\n\n\n

Inside the settings screen, switch on \u201cShow \u2018You may also like\u2019 in the cart drawer,\u201d<\/strong> type your section heading into the Section heading<\/strong> box, set Number of products<\/strong> using the up\/down selector, and toggle Show price<\/strong> on or off.<\/p>\n\n\n\n

Watch the Storefront preview<\/strong> panel on the right, it updates live as you change each setting.<\/p>\n\n\n\n

\"UpCartAOV<\/figure>\n\n\n\n

Step 5 \u2014 Set manual overrides where needed<\/strong><\/p>\n\n\n\n

Scroll down to Manual overrides<\/strong> and switch it on<\/strong>. Click \u201cPick which product\u2019s recommendations you want to edit,\u201d<\/strong> choose a product, then click \u201cAdd a product to recommend\u2026\u201d<\/strong> to hand-pick the exact items that should appear alongside it.<\/p>\n\n\n\n

Once you\u2019ve added them, click Save combo<\/strong>.<\/p>\n\n\n\n

\"UpCartAOV<\/figure>\n\n\n\n

Step 6 \u2014 Enable the app embed in your theme editor<\/strong><\/p>\n\n\n\n

Turning the block on inside the app isn\u2019t enough on its own.<\/p>\n\n\n\n

From the app settings, click \u201cOpen theme editor to enable cart drawer embed\u201d<\/strong> (or go to Online Store \u2192 Themes \u2192 Customize<\/strong> manually).<\/p>\n\n\n\n

In the theme editor, click the App embeds<\/strong> icon on the left sidebar, find UpCartAOV \u2014 Cart recommendations<\/strong>, switch its toggle on<\/strong>, then click Save<\/strong> in the top right.<\/p>\n\n\n\n

\"UpCartAOV<\/figure>\n\n\n\n

Step 7 \u2014 See it live<\/strong><\/p>\n\n\n\n

Open your storefront, add a product to your cart, and click the cart icon to open the cart drawer.<\/p>\n\n\n\n

With both the block and the app embed switched on, \u201cYou may also like\u201d now shows up right where you configured it, with real products, prices, and an Add<\/strong> button.<\/p>\n\n\n\n

\"UpCartAOV<\/figure>\n\n\n\n

Step 8 \u2014 Test before you publish<\/strong><\/p>\n\n\n\n

Open your storefront and check both desktop and mobile:<\/p>\n\n\n\n

    \n
  1. Are both widgets appearing in the right places?<\/li>\n\n\n\n
  2. Are the same products showing up twice?<\/li>\n\n\n\n
  3. Does Frequently Bought Together suggest genuinely complementary items?<\/li>\n\n\n\n
  4. Does You May Also Like offer enough variety without feeling repetitive?<\/li>\n\n\n\n
  5. Can shoppers still see and use Add to Cart easily on a phone?<\/li>\n<\/ol>\n\n\n\n

    If anything feels cluttered or repetitive, adjust placement or rules before leaving it live.<\/p>\n\n\n\n

    Step 9 \u2014 Track each widget separately<\/strong><\/p>\n\n\n\n

    Don\u2019t lump the results into one generic \u201crecommendation revenue\u201d number. Track Frequently Bought Together\u2019s clicks, add-to-cart rate, attach rate, and revenue on its own, and do the same for You May Also Like, through the app\u2019s built-in analytics or GA4 events where supported.<\/p>\n\n\n\n

    That\u2019s what actually answers the question that matters: is your store better off running both, or is one doing most of the work?<\/p>\n\n\n\n

    That gives you a much clearer answer to the question that matters: Is your store better off using both recommendation types, or is one doing most of the work?<\/p>\n\n\n\n

    Conclusion<\/h2>\n\n\n\n

    Frequently Bought Together and You May Also Like aren\u2019t competing widgets; they\u2019re two different tools built for two different moments in the shopper\u2019s journey. FBT works best when intent is already high, turning a single purchase into a slightly bigger one. YMAL works best when intent is still forming, keeping browsers engaged long enough to find something worth buying.<\/p>\n\n\n\n

    The right choice isn\u2019t about picking a winner; it\u2019s about matching the widget to your catalog and your customer\u2019s buying behavior.<\/p>\n\n\n\n

    Consumable or complementary products tend to do well with Frequently Bought Together, discovery-led catalogs tend to do well with You May Also Like, and larger, more diverse stores often benefit from running both, as long as each one has a clearly defined placement and purpose.<\/p>\n\n\n\n

    Whichever path you choose, the real driver of results isn\u2019t the app you install, it\u2019s whether you place it with intent, test it against your own store\u2019s data, and keep tracking it after launch.<\/p>\n\n\n\n

    That\u2019s what turns a recommendation widget from a passive feature into a measurable AOV lever.<\/p>\n\n\n\n

    FAQs: Frequently Bought Together vs. You May Also Like<\/h2>\n\n\n\n

    Question: Can I use both on the same Shopify store?<\/strong><\/p>\n\n\n\n

    Answer:<\/strong> Yes. Using both can work well when each widget has a different purpose. Place Frequently Bought Together near the buy button to encourage add-on purchases, while You May Also Like can appear earlier or lower on the page to support product discovery.<\/p>\n\n\n\n

    Question: Which one increases AOV faster?<\/strong><\/p>\n\n\n\n

    Answer:<\/strong> Frequently Bought Together usually has a faster impact on AOV because it targets customers who are already ready to purchase. By suggesting products that naturally go with their selected item, it makes adding more to the cart easier.<\/p>\n\n\n\n

    Question: Do these widgets affect page speed or Core Web Vitals?<\/strong><\/p>\n\n\n\n

    Answer:<\/strong> They can, depending on the Shopify app. Some recommendation tools add extra scripts, images, or tracking code that can slow down your Shopify store. Choose a lightweight Shopify app and check your page speed and Core Web Vitals score after installation.<\/p>\n\n\n\n

    Question: Is this different for Shopify Plus vs. regular Shopify stores?<\/strong><\/p>\n\n\n\n

    Answer:<\/strong> The basic strategy is the same, but Shopify Plus stores may benefit more from advanced or custom recommendation logic. For most regular Shopify stores, a well-configured recommendation Shopify app is usually enough without the cost of custom development.<\/p>\n\n\n\n

    Question: Will running both widgets confuse or overwhelm customers?<\/strong><\/p>\n\n\n\n

    Answer:<\/strong> Not when they\u2019re used strategically. Keep the widgets in different sections, avoid showing the same products repeatedly, and give each one a clear role. This lets Frequently Bought Together drive add-on sales while You May Also Like supports product discovery.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Compare Frequently Bought Together and You May Also Like recommendations to understand which Shopify strategy works best for increasing average order value and sales.<\/p>\n","protected":false},"author":1,"featured_media":626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-upsell"],"yoast_head":"\nFrequently Bought Together vs You May Also Like for Shopify<\/title>\n<meta name=\"description\" content=\"Compare Frequently Bought Together vs You May Also Like for Shopify stores and learn which product recommendation strategy can increase sales and average order value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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